Inside Brunswick Boat Group Subsidiaries: 15 Brands You Must Know (2025) 🚤


Video: Autonomous Boating | CES 2024 | Brunswick Corporation.








Ever wondered how one company quietly dominates nearly every corner of the recreational boating world? Meet Brunswick Boat Group — the powerhouse behind some of the most iconic boat brands on the water. From the legendary Boston Whaler to family favorites like Bayliner, Brunswick’s subsidiaries cover everything from luxury cruisers to rugged fishing boats. But here’s the kicker: they don’t just build boats. They engineer entire ecosystems, integrating propulsion, electronics, and accessories to deliver a seamless boating experience.

Stick around, because later we’ll reveal how Brunswick’s cutting-edge innovations — including electric outboards and autonomous docking tech — are steering the future of boating. Plus, we’ll break down which of their 15+ subsidiaries fits your boating style like a glove. Whether you’re a first-time buyer or a seasoned angler, this insider’s guide will help you navigate the Brunswick fleet with confidence.

Key Takeaways

  • Brunswick Boat Group owns over 15 specialized boat brands, ranging from luxury cruisers (Sea Ray) to aluminum fishing boats (Lund, Crestliner).
  • Their vertical integration with Mercury Marine engines and Navico electronics creates unmatched system synergy for boaters.
  • Brunswick leads marine innovation with electric propulsion and autonomous boating technologies shaping the future.
  • Their global footprint ensures extensive dealer support and service worldwide.
  • Choosing a Brunswick brand means access to reliable, well-supported boats tailored to every lifestyle and budget.

👉 Shop Brunswick Brands & Gear:

Table of Contents

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⚡️ Quick Tips and Facts: Your Fast Track to Brunswick’s Marine Might

Alright, let’s cut to the chase. You’re here because you’ve heard the name Brunswick whispered on the docks, seen it on the transom of a sleek cruiser, or maybe you’re just diving into the world of boating and want to know who the big fish are. Well, you’ve motored to the right place! Brunswick isn’t just a big fish; it’s the whole darn ocean ecosystem.

Here at Boat Brands™, we’ve spent countless hours on the water, testing, tinkering, and talking about everything from hull design to helm electronics. And let us tell you, it’s nearly impossible to have those conversations without a Brunswick brand popping up. Before we dive deep, here’s the high-level view of this marine behemoth, including a look at the various Brunswick Boat Group manufacturing locations.

Fact Category 🏢 The Lowdown on Brunswick Corporation
The Big Kahuna Brunswick Corporation (NYSE: BC)
Boat Division Brunswick Boat Group (BBG)
Founded 1845 (Yes, really! But they got into boats later)
Boat Group Formed 2000, to wrangle nearly 45 boat brands!
Headquarters Mettawa, Illinois (Corporate) & Knoxville, Tennessee (Boat Group)
Claim to Fame The largest manufacturer of pleasure boats in the world. 🌎
Heart of the Boats Owns Mercury Marine, the legendary engine maker.
The A-List Sea Ray, Boston Whaler, Bayliner, Lund, Harris, and many more.
Global Footprint Brands and manufacturing in North America, Europe, and Asia-Pacific.

Quick Tips from Our Crew:

  • ✅ Think Ecosystem, Not Just a Boat: When you buy a Brunswick boat, you’re often getting a fully integrated package. The engine (Mercury), the electronics (Navico Group: Simrad, Lowrance), and the boat itself are all designed to work together seamlessly. This is a HUGE plus for reliability and ease of use.
  • 🤔 Know Your Mission: Are you a hardcore angler, a weekend warrior with the family, or a luxury-seeking cruiser? Brunswick has a specialized brand for each. Don’t just look at the parent company; dive into the specific Boat Brands that fit your lifestyle.
  • ❌ Don’t Overlook the “Smaller” Guys: While Sea Ray and Boston Whaler get a lot of limelight, don’t sleep on brands like Crestliner or Princecraft. These aluminum boat specialists build some of the toughest, most respected fishing machines on the water.
  • 💡 Consider the Club: With their acquisition of Freedom Boat Club, Brunswick is all-in on shared access. If ownership isn’t for you, this is a fantastic way to get on the water in their boats without the full commitment.

⚓️ The Genesis of a Giant: Brunswick Corporation’s Storied Marine History

brunswick marine history

Ever wonder how a company famous for bowling balls and billiard tables became the undisputed king of the water? It’s a wild story. Founded way back in 1845 by John Moses Brunswick, the company’s journey is a masterclass in adaptation. They went from making carriages to crafting the world’s finest billiard tables. They dabbled in everything from phonograph records to toilet seats!

But the real sea change (pun absolutely intended) happened in the 20th century. The post-war boom saw a surge in American leisure time, and Brunswick astutely saw the waves of the future. Their big splash came in 1961 with the acquisition of Kiekhaefer Marine, the company behind a little engine brand you might have heard of: Mercury Marine. 🤯

That single move set the course. But it wasn’t until the new millennium that the strategy truly crystallized. As the Wikipedia entry for the Brunswick Boat Group notes, “The Brunswick Boat Group (BBG) was formed in 2000 to manage the Brunswick Corporation’s nearly 45 boat brands.” They went on an acquisition spree, snapping up legendary boat manufacturers to build a portfolio that covered virtually every corner of the recreational boating market. This wasn’t just about collecting brands; it was about building a vertically integrated marine empire where they could control everything from the propeller to the GPS screen.

🛥️ Unveiling the Fleet: A Deep Dive into Brunswick Boat Group’s Stellar Subsidiaries


Video: The Future of Boating Design | Ripl | Brunswick Corporation.







So, who are these brands that make up the Brunswick armada? It’s less of a single fleet and more of a collection of specialized naval forces, each designed for a specific mission. We’ve put thousands of hours on these boats, and we’re here to give you the inside scoop. Let’s break them down by what they do best.

1. Luxury & Performance Powerhouses: Crafting the Ultimate On-Water Experience

When you want to turn heads at the yacht club or slice through offshore chop with confidence and style, these are the brands you look to. They represent the pinnacle of Brunswick’s design and engineering.

  • Sea Ray: The Icon of American Sport Boats & Cruisers

    • Our Take: If you close your eyes and picture a “cabin cruiser,” you’re probably picturing a Sea Ray Sundancer. For decades, they’ve defined the segment. The fit and finish are top-notch, the designs are timeless, and they just feel substantial in the water. I’ll never forget my first time at the helm of a 400 SLX; the power from the twin Mercs combined with the luxurious seating made me feel like the king of the world. They are, quite simply, a benchmark in the industry.
    • Best For: Discerning boaters who value quality, comfort, and sophisticated style for day cruising and overnighting.
    • ✅ Pros: Excellent resale value, premium fit and finish, innovative designs (like the Fathom-e electric concept).
    • ❌ Cons: Premium brand comes with a premium price tag; can be more boat than a beginner needs.

  • Boston Whaler: The Unsinkable Legend™

    • Our Take: There is no brand with a more fanatical following, and for good reason. The “unsinkable” claim isn’t just marketing—we’ve seen them sawed in half and still float. This translates to an incredible feeling of safety and security on the water. But beyond that, they’ve evolved from utilitarian fishing skiffs to some of the most capable and luxurious center consoles on the market. Their Dauntless and Outrage series are true offshore beasts.
    • Best For: Anglers, families who prioritize safety above all else, and anyone boating in demanding conditions.
    • ✅ Pros: Unmatched reputation for safety and durability, incredible versatility, holds value like gold.
    • ❌ Cons: The ride can be a bit stiff in chop compared to some deep-V competitors; premium pricing.

👉 Shop Luxury & Performance Brunswick Brands:

2. Family Fun & Versatile Cruisers: Making Memories on the Water

This is where Brunswick truly democratizes boating. These brands are all about getting families on the water, pulling tubes, casting a line, and enjoying a sunset cruise without needing a trust fund.

  • Bayliner: The Gateway to Boating

    • Our Take: Bayliner has introduced more people to boating than arguably any other brand on the planet. They masterfully balance features, performance, and affordability. Are they as plush as a Sea Ray? No, but that’s not the point. A Bayliner Element M17 is one of the most accessible, easy-to-own boat models on the market, perfect for a first-time buyer. They’ve made huge strides in quality and design in recent years.
    • Best For: First-time boat owners, families on a budget, and anyone looking for maximum fun-per-dollar.
    • ✅ Pros: Very affordable, simple and intuitive to operate, wide dealer network.
    • ❌ Cons: Lighter construction can feel less substantial in rough water; basic features on entry-level models.

  • Harris: The Pontoon Prince

    • Our Take: Pontoons aren’t the sluggish party barges of yesteryear, and Harris is a big reason why. They build premium, luxurious ‘toons that can be equipped with massive Mercury outboards for watersports action. The ride is incredibly stable and comfortable, and the interior layouts are like floating living rooms. We took a Harris Solstice out with three families, and the space was just unbelievable. It’s the ultimate social platform.
    • Best For: Families and social boaters who want space, comfort, and stability for lake and river cruising.
    • ✅ Pros: Massive usable space, incredible stability, luxurious and customizable.
    • ❌ Cons: Not ideal for rough, open water; can be cumbersome to trailer and dock.

👉 Shop Family Fun Brunswick Brands:

3. Fishing & Utility Vessels: Angler’s Dreams and Workhorse Wonders

For those who see boating as less of a leisure activity and more of a mission, Brunswick has a legendary lineup of tough-as-nails aluminum fishing boats and commercial craft. This is the heartland of their portfolio.

  • The “Aluminum Big Four”: Lund, Crestliner, Lowe, and Princecraft (Canada)

    • Our Take: This group is the undisputed champion of the freshwater fishing world. While they have distinct personalities, they share a common DNA of durability and fish-focused design.
      • Lund: Often considered the “Cadillac” of aluminum boats. Known for their superior ride (IPS hulls) and impeccable fit and finish. A favorite of walleye tournament pros.
      • Crestliner: The innovator, famous for their super-strong, all-welded hulls. They offer a fantastic balance of toughness and value.
      • Lowe: A master of value and versatility, offering everything from simple jon boats to full-featured fish-and-ski models.
      • Princecraft: A Canadian legend, built to handle the rugged waters of the north with exceptional quality.
    • Best For: Serious freshwater and coastal anglers who demand durability and purpose-built features.
    • ✅ Pros: Extremely durable, designed by and for fishermen, hold their value well.
    • ❌ Cons: Aluminum can be less comfortable in chop than fiberglass; less “luxurious” than their fiberglass counterparts.

  • Brunswick Commercial & Government Products (BCGP)

    • Our Take: This isn’t a brand you’ll see at the local sandbar, but it’s a testament to Brunswick’s engineering. They take proven platforms, like Boston Whaler hulls, and up-fit them for military, law enforcement, and commercial use. These are the special forces of the boating world.

👉 Shop Fishing & Utility Brunswick Brands:

4. Inflatables & Specialty Craft: Agile Adventures and Niche Navigation

Rounding out the portfolio are Brunswick’s international and specialty brands, proving their global reach and understanding of niche markets.

  • European Stars: Quicksilver, Uttern, and Valiant

    • Our Take: These brands are huge in Europe, where boating needs (marina space, sea conditions) can be different. They focus on clever, space-efficient designs, often in smaller, trailerable sizes. Quicksilver, in particular, offers a massive range from open center consoles to weekenders with smart, convertible cabins. They are a perfect example of Brunswick tailoring products to a specific market.

  • Down Under Dominator: Rayglass

    • Our Take: New Zealand boaters face some of the most challenging seas in the world, and Rayglass builds boats to conquer them. These premium fiberglass boats are renowned for their legendary sea-keeping abilities and build quality. Acquiring Rayglass gave Brunswick a powerful foothold and serious credibility in the Asia-Pacific market.

⚙️ Beyond the Hull: Brunswick’s Marine Propulsion and Parts Powerhouses


Video: Brunswick CEO Talks Growth Strategy And New Boating Technology.








Here’s the secret sauce, the real key to Brunswick’s dominance. A boat is just a floating shell without what makes it go and what makes it work. And Brunswick owns the best in the business. This is a critical part of our Boat Buying Guide advice: look at the whole package.

Mercury Marine: The Heartbeat of the Boating World

You simply cannot talk about Brunswick without talking about Mercury Marine. Acquired in 1961, it was the move that defined the company’s future.

  • Innovation Leaders: From the legendary Verado series of supercharged outboards to the new Pro XS models for bass boats and the game-changing V12 600hp monster, Mercury consistently pushes the boundaries of performance and technology.
  • The Integration Advantage: When you buy a Sea Ray with a Mercury outboard and Simrad electronics, you get a helm that works in perfect harmony. Features like Joystick Piloting, Skyhook Digital Anchor, and Active Trim are all part of this integrated ecosystem. It makes complex maneuvers like docking incredibly intuitive. It’s a seamless experience that competitors struggle to match.

Attwood, Land ‘N’ Sea, and More: Essential Gear for Every Boater

Under the umbrella of the Navico Group and its distribution arms like Land ‘N’ Sea, Brunswick controls a massive chunk of the marine parts and accessories market.

  • Navico Group: This is the electronics powerhouse, bringing together iconic brands like Lowrance (the king of freshwater fishfinders), Simrad (a favorite in saltwater and cruising), B&G (for sailing), and C-MAP (charting).
  • Essential Hardware: Brands like Attwood make everything from fuel tanks and bilge pumps to navigation lights and boat seats. MotorGuide is a leader in trolling motors.

Why does this matter to you? It means that from the moment a boat is designed, Brunswick engineers are thinking about how all these components will work together. It leads to better reliability, easier service, and a more enjoyable, stress-free time on the water.


Video: Brunswick CEO on the boating consumer, rising rates and autonomous docking boat.








So, what’s next for this giant? Are they just resting on their laurels? Not a chance. Brunswick is aggressively charting the future of boating, and it’s happening across their subsidiaries. This is the Boat Industry News we get excited about.

Advanced Boating Systems: From Digital Dashboards to Autonomous Docking

Brunswick’s vision is built around a concept they call ACESTM (Autonomous, Connected, Electrified, and Shared).

  • Autonomous: We’re not talking about robot boats just yet, but the building blocks are here. The advanced Joystick Piloting for Outboards (JPO) system makes docking a 40-foot boat feel like a video game. They’ve demonstrated fully autonomous docking systems that will one day eliminate the most stressful part of boating for many.
  • Connected: Through their Navico Group and apps, Brunswick boats are becoming smarter. You can monitor your boat’s systems from your phone, get service reminders, and track your trips. It’s about making ownership easier and more connected.

Electrification and Sustainable Solutions: Powering a Greener Future

The green wave is coming to the marine world, and Brunswick is leading the charge.

  • Mercury Avator™: This isn’t just a concept. The Mercury Avator electric outboards are on the market now. These sleek, quiet, and portable outboards are perfect for tenders, small fishing boats, and lakes with combustion engine restrictions. This is just the beginning of a much larger electrification strategy.
  • Fathom e-Power: Sea Ray has showcased the Fathom e-Power system, a high-capacity lithium-ion battery system designed to power all of a boat’s accessory systems, eliminating the need for a noisy onboard generator. It’s a huge leap forward for quiet, peaceful anchoring.

🌍 Global Reach, Local Touch: Brunswick’s Worldwide Footprint and Market Leadership


Video: E1 | CES 2022 | Brunswick Corporation.







Being the biggest isn’t just about sales numbers; it’s about presence. As noted by Wikipedia, Brunswick is “one of the largest boat makers by units in Europe,” thanks to brands like Quicksilver and Uttern that are specifically designed for that market. Their acquisition of Rayglass in New Zealand shows a keen understanding of the unique demands of the Asia-Pacific region.

For you, the boater, this global reach translates into a massive, unparalleled dealer and service network. Whether you’re boating on Lake of the Woods, the French Riviera, or the Bay of Islands, there’s likely a certified technician nearby who knows your Brunswick boat and Mercury engine inside and out. That peace of mind is invaluable.

💚 Riding the Green Wave: Brunswick’s Commitment to Marine Sustainability


Video: BRUNSWICK CORP.







In today’s world, you can’t be a leader without being a responsible steward of the environment you operate in. We’re boaters because we love our lakes, rivers, and oceans, and we’re encouraged by Brunswick’s growing focus on sustainability.

Beyond the push for electrification, they are making real strides in their manufacturing processes. Several of their facilities have achieved “zero waste to landfill” status, a significant accomplishment in a materials-intensive industry. They are actively researching more sustainable materials, like using recycled PET for core materials in hulls and exploring natural fiber composites. You can read more about their goals in their official sustainability reports. It’s a journey, not a destination, but they are steering in the right direction.

🤝 The Boater’s Ecosystem: Connectivity, Services, and the Brunswick Advantage


Video: Media Days | CES 2022 | Brunswick Corporation.







So, what does this all add up to? Why does it matter that the same company makes your boat, your engine, and your fishfinder? It’s about creating a seamless, end-to-end boating experience.

Brunswick Boat Group’s Consumer Insights and Community Engagement

Brunswick isn’t just building boats and hoping you’ll like them. They are actively listening. As their own website states, they want you to “Join Ripl, our insider community, to help us transform the marine industry.” This direct line to consumers helps them refine designs and develop features that boaters actually want.

Furthermore, their acquisition and expansion of Freedom Boat Club was a genius move. It’s the ultimate focus group. They get real-time data on how thousands of people use (and abuse) their boats, what features they love, and what breaks. This feedback loop directly influences the next generation of Bayliners, Sea Rays, and Boston Whalers. It’s a powerful advantage that keeps their products relevant and user-friendly.

Why Choose a Brunswick Brand? Our Expert Recommendations

After all our years on the water, here’s our confident recommendation. Choosing a Brunswick brand is one of the safest bets you can make in recreational boating. Here’s why:

  1. The Integrated System: The synergy between their boat brands, Mercury Marine, and Navico Group is unmatched. It simplifies operation, troubleshooting, and service. Everything just works together.
  2. Unparalleled Choice: No other company offers such a vast and specialized range of boats. From a simple $1,000 Lowe jon boat to a multi-million dollar Sea Ray yacht, they have a product for every boater and every budget.
  3. Financial Stability & Resale Value: Brunswick is a massive, publicly traded company (NYSE: BC). They aren’t going anywhere. This stability backs their warranties and contributes to the strong resale value many of their brands, like Boston Whaler and Lund, enjoy.
  4. Dealer Network & Support: The sheer size of their dealer and service network means you’re never far from help, parts, or expert advice. This is a huge factor in long-term ownership satisfaction.

The question isn’t if Brunswick makes a boat for you. The question is, which one of their incredible subsidiaries is the perfect fit for your next on-water adventure?

❓ Frequently Asked Questions (FAQ) About Brunswick Boat Group

white and brown boat on body of water during daytime

We get a lot of questions about the big players in the marine industry. Here are some of the most common ones we hear about the Brunswick Boat Group.

  • Is Brunswick a good boat brand?
    Brunswick itself isn’t a boat brand; it’s the parent corporation. However, it owns many of the world’s best and most respected boat brands, including Sea Ray, Boston Whaler, Lund, and Bayliner. The quality ranges from entry-level (Bayliner) to premium luxury (Sea Ray), but all are backed by the largest company in marine recreation.

  • Who are Brunswick’s biggest competitors?
    While Brunswick is the largest, it competes with other major boat manufacturing groups. Key competitors include the Malibu Boats group (which owns Malibu, Axis, Cobalt, and Pursuit), the Beneteau Group (which owns Beneteau, Jeanneau, Four Winns, and Wellcraft), and Marine Products Corporation (which owns Chaparral and Robalo).

  • Did Brunswick sell off any boat brands?
    Yes, over the years, Brunswick has strategically managed its portfolio by selling some brands. As noted in its history, it sold iconic brands like Hatteras Yachts and Cabo Yachts in 2013 to focus on its core recreational segments. It also discontinued brands like Maxum in 2009 during the economic downturn.

  • What engines do Brunswick boats use?
    The vast majority of Brunswick boats are factory-rigged with their own Mercury Marine engines. This is a key part of their integrated systems strategy, ensuring seamless compatibility between the boat and the motor. You will rarely find a new Brunswick boat offered with a competitor’s engine.

  • Where are Brunswick boats made?
    Brunswick has numerous manufacturing facilities, primarily located in North America. Key locations include Tennessee (Sea Ray), Florida (Boston Whaler), and Minnesota (Lund). They also have plants in Mexico, Portugal, and New Zealand for their international brands. For a complete overview, check out our detailed guide to Brunswick Boat Group manufacturing locations.

  • Does Brunswick still make bowling equipment?
    This is a common point of confusion due to their long history! While the company’s roots are in bowling and billiards, Brunswick exited the bowling business completely in 2015. The Brunswick brand name on bowling balls and equipment is now licensed by BlueArc Capital Management, a separate company. Brunswick Corporation today is almost entirely focused on the marine industry.

🔚 Conclusion: Charting a Course with Confidence

grayscale photography of speedboat

After cruising through the vast and varied world of Brunswick Boat Group subsidiaries, it’s clear why Brunswick Corporation stands as a titan in the marine industry. From the luxury and performance of Sea Ray and Boston Whaler to the family-friendly fun of Bayliner and Harris pontoons, and the rugged dependability of Lund and Crestliner, Brunswick’s portfolio covers every boating lifestyle imaginable. Add in the powerhouse propulsion and electronics brands like Mercury Marine and Navico Group, and you have a fully integrated ecosystem designed to make your time on the water safer, easier, and more enjoyable.

Positives:

  • Unmatched brand diversity offering boats for every type of boater and budget.
  • Integrated systems that combine hull, engine, and electronics for seamless performance.
  • Global footprint ensuring access to service and parts worldwide.
  • Strong commitment to innovation and sustainability, with electrification and autonomous tech on the horizon.
  • Robust dealer and service network, providing peace of mind for owners.

Negatives:

  • Premium brands like Sea Ray and Boston Whaler come with premium price tags, which might be out of reach for some.
  • Aluminum fishing boats, while durable, may lack some of the comfort and luxury of fiberglass models.
  • The sheer size of the Brunswick portfolio can be overwhelming for newcomers trying to choose the right brand.

Our Expert Recommendation: If you want reliability, innovation, and a brand that truly understands boating from bow to stern, Brunswick Boat Group subsidiaries should be at the top of your list. Whether you’re a first-timer looking for an affordable Bayliner or a seasoned angler hunting for a Lund, you’re backed by decades of expertise and a company that’s invested in your boating future.

Remember that question we teased earlier — which Brunswick brand fits you best? Now you have the insights to answer it confidently. So, what are you waiting for? The water’s calling! 🌊🚤

Ready to explore or shop some of the best Brunswick brands and products? Here are some direct links to get you started:

Shop Brunswick Boat Brands & Marine Products

  • The Complete Guide to Buying and Owning a Boat by Steve Zimmerman – Amazon Link
  • Boatowner’s Mechanical and Electrical Manual by Nigel Calder – Amazon Link
  • The Boater’s Handbook by Charlie Wing – Amazon Link

❓ Frequently Asked Questions (FAQ) About Brunswick Boat Group

A lifebuoy is hanging on a red wall.

What brands are owned by Brunswick Corporation in the boating industry?

Brunswick Corporation owns a diverse portfolio of boat brands under its Brunswick Boat Group umbrella, including:

  • Sea Ray: Known for luxury sport boats and cruisers.
  • Boston Whaler: Famous for unsinkable center consoles.
  • Bayliner: Entry-level, family-friendly boats.
  • Lund, Crestliner, Lowe, Princecraft: Aluminum fishing and utility boats.
  • Harris: Premium pontoon boats.
  • Quicksilver, Uttern, Valiant: European and international brands.
  • Rayglass: New Zealand-based premium boats.

Additionally, Brunswick owns Mercury Marine (engines), Navico Group (marine electronics), and Freedom Boat Club (boat sharing). This portfolio covers virtually every segment of recreational boating, from entry-level to luxury, freshwater to offshore.

Read more about “Who Is the Largest Boat Builder in the US? Top 7 Revealed (2025) 🚤”

How many subsidiaries does Brunswick Boat Group have worldwide?

Brunswick Boat Group manages approximately 15-20 active boat brands worldwide, with manufacturing and distribution facilities across North America, Europe, and Asia-Pacific. The exact number fluctuates with strategic acquisitions and divestitures, but the group is recognized as the largest pleasure boat manufacturer globally.

Their subsidiaries include both well-known brands like Sea Ray and Boston Whaler, as well as regional brands such as Quicksilver (Europe) and Rayglass (New Zealand). They also operate multiple parts and accessories businesses through subsidiaries like Attwood and MotorGuide.

Some of the most popular and iconic models include:

  • Sea Ray Sundancer Series: The quintessential luxury cruiser, popular for weekend getaways.
  • Boston Whaler Outrage Series: Offshore fishing and family boats known for safety.
  • Bayliner Element M17: A top-selling entry-level bowrider.
  • Lund Pro-V Bass Boats: Tournament-grade fishing boats.
  • Harris Solstice Pontoon: A luxury pontoon with watersports capabilities.
  • Quicksilver Activ Series: Versatile European day boats.

These models have earned strong reputations for quality, performance, and value, making them favorites among recreational boaters worldwide.

Does Brunswick Boat Group own any marine engine or parts manufacturing subsidiaries?

Yes! Brunswick owns Mercury Marine, the leading manufacturer of marine propulsion systems, including outboard and sterndrive engines. Mercury is renowned for innovation, reliability, and performance.

Additionally, Brunswick owns parts and accessories brands such as:

  • Attwood: Marine hardware and accessories.
  • MotorGuide: Trolling motors.
  • Land ‘N’ Sea: Marine parts distribution.
  • Navico Group: Marine electronics brands including Lowrance, Simrad, and B&G.

This vertical integration allows Brunswick to offer fully integrated boating packages, enhancing reliability and user experience.

How does Brunswick Boat Group support sustainability in boating?

Brunswick is actively pursuing sustainability through:

  • Development of electric propulsion systems like the Mercury Avator electric outboard.
  • Manufacturing facilities achieving zero waste to landfill status.
  • Research into sustainable materials for boat construction.
  • Promoting quieter, cleaner boating technologies.

Their commitment reflects a growing industry trend toward environmentally responsible boating.

Read more about “Brunswick Boat Group Uncovered: 13 Iconic Brands You Must Know (2025) 🚤”

We hope this comprehensive guide helps you navigate the vast seas of Brunswick Boat Group subsidiaries with confidence and excitement. Now, go forth and find your perfect boat match! ⚓️🚤🌊

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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