Who is the Largest Boat Builder in the US? [2023]

Who is the largest boat builder in the US?

If you're in search of a boat, one of the first factors to consider is which brand to choose. There are many boat manufacturers in the US, some of which are enormous corporations with a wide range of product lines, and others that cater exclusively to niche markets, producing hand-crafted boats used in racing or recreational fishing.

So, who is the largest boat builder in the US? The answer may surprise you.

The Largest Boat Builder in the US

The largest boat builder in the US by far is Brunswick Corporation [https://www.brunswick.com/], which is headquartered in Mettawa, Illinois. Brunswick produces a variety of marine products, including boats, engines, and various marine parts and accessories. Their veteran boat brands include Bayliner, Crestliner, Harris, Lund, Lowe, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray and Uttern.

In addition, Brunswick has developed an extensive engine lineup consisting of popular brands such as Mercury MerCruiser, Mercury Racing, Mercury Diesel, Mercury Outboards and Mariner.

According to survey data of the National Marine Manufacturers Association (NMMA), Brunswick's revenue in 2022 [not past that year, as there is no guarantee that this projection holds] was expected to hit over $4.5 billion, more than double the revenue of their nearest competitor.

Brunswick's scale affords great efficiencies in production, supply chain management and customer service, which allows them to innovate and invest in high-tech research and development. Hence, it's no surprise that Brunswick continues to remain the market leader year after year.

Other Major Boat Builders in the US

Although Brunswick Corporation is the largest boat builder in the US, there are a few other companies that are not far behind them in terms of size, revenue, and reputation. Here are some of the other major players:

1. Malibu Boats [https://www.malibuboats.com/]

Malibu Boats, headquartered in Loudon, Tennessee, is a well-known manufacturer of recreational boats. They are highly recognized for their water sports boats and have won various awards in boat design and innovation. In 2022, Malibu's revenue was roughly around $1 billion [survey]. They have acquired several companies, including Skier's Choice, Cobalt Boats, and Pursuit Boats.

2. MasterCraft Boat Company [https://www.mastercraft.com/]

MasterCraft, located in Vonore, Tennessee, is another iconic brand in the boating industry. Founded in 1968 by Rob Shirley, MasterCraft has been designing, innovating and producing high-performance sport boats for over 50 years. Amongst their boats, MasterCraft's flagship model is the XStar, which is frequently used in professional water sports events. In 2022, MasterCraft's revenue was approximately $520 million [survey].

3. Yamaha [https://www.yamahaboats.com/]

Yamaha boats, a division of Yamaha Motor Company, are another popular choice among boaters. Yamaha boats are well-known for their reliability, advanced technology, and sleek designs. Their versatile product range covers jet-powered boats, center-console fishing boats, and luxury boats. In 2022, Yamaha's revenue in the US boat manufacturing industry was estimated at around $500 million [survey].

Boat Manufacturers With Longest Heritage in the US

The US has a rich boat-building tradition, with some manufacturers dating back to the age of sail. Here are some of the oldest boat manufacturers still in operation:

1. Chris-Craft [https://www.chriscraft.com/]

Chris-Craft, located in Sarasota, Florida, is the most historic American brand in the boating industry, and it dates back to 1874. Chris-Craft has been innovating and producing high-quality boats for over a century. They are well-known for their luxury yachts and summer boats for vacations. Whether you are seeking a first-class yachting experience or a thrilling water sports adventure, Chris-Craft definitely deserves consideration.

2. Boston Whaler [https://www.bostonwhaler.com/]

The Boston Whaler company has been producing boats since 1958 and was acquired by Brunswick Corporation in 1996. Boston Whaler is renowned for its unsinkable boats and is considered a top choice for boaters who are looking for durability and safety in their crafts. Boston Whaler boats are particularly popular among fisherman, and include center-console, dual-console, and luxury models.

3. Hatteras Yachts [https://www.hatterasyachts.com/]

Hatteras Yachts is a North Carolina-based manufacturer of luxury motor yachts that has been operating since 1959. Known for their commitment to high-quality craftsmanship, Hatteras Yachts offers a broad range of boats including luxury sport-fishermen, long-range cruisers and offshore motor yachts. Because of their quality construction, Hatteras boats have often commanded a premium price in the market.

How Many Boat Manufacturers are There in the US?

 A girl in the floating market - Vietnam

With the number of boats produced in the US each year, you might be wondering just how many boat manufacturers there are. It's impossible to say definitively because there are new startups every year and there are also many local builders that may not distribute their products beyond a small geographic area. But we found these statistics:

According to the Passenger Vessel Association [http://www.passengervessel.com/], there are more than 500 manufacturers of boats and marine equipment in the US alone, each specializing in areas such as yachts, sport fishing boats, sail boats, trawlers, canoes and much more.

FAQ

Q: Who are some of the largest boat suppliers?

A: Some of the largest boat suppliers include Brunswick Corporation (mentioned above), Malibu Boats, MasterCraft Boat Company, and Yamaha (above).

Q: Who are the oldest boat manufacturers in the US?

A: Chris-Craft (dating back to 1874), Boston Whaler (since 1958), and Hatteras Yachts (since 1959) are some of the oldest boat manufacturers that are still in operation (above).

Q: How many boat manufacturers are there in the United States?

A: According to the Passenger Vessel Association (above), there are more than 500 boat and marine equipment manufacturers in the US alone.

Here are some quick tips and interesting facts when buying a boat:

  • Make sure to research the brand that you are planning to buy. Look for reviews and see what boaters have to say.
  • Consider the type of boating you plan on doing, such as recreational fishing, water sports, or cruising.
  • Check for any deals or promotions, especially during boat show season.
  • Don't be afraid to negotiate for a better price.
  • Keep in mind that buying a boat is a long-term investment, so it's important to make sure you're happy with your decision before pulling the trigger.

In conclusion, the boating industry offers many brands and models, each with its own benefits and features. While Brunswick Corporation is the largest boat builder in the US, there are several other top players, and also many brands that are successful in niche markets. Do your research, figure out your needs, and don't be afraid to ask for advice or negotiate. Whatever you're looking for in a craft, there's a good chance you'll find it within the diverse range of boat builders in the US.

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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