What all does Brunswick own? [2023]

At Boat Brands™, we are passionate about boats and boat brands. One of the most prominent players in the boating industry is Brunswick Corporation. In this article, we will explore what Brunswick owns, its history, and its impact on the boating world. So, let’s dive in and discover the extensive portfolio of Brunswick Corporation!

Quick Answer

Brunswick Corporation is a leading American corporation that owns a wide range of boating brands. Some of the well-known brands under Brunswick’s umbrella include:

  1. Sea Ray
  2. Boston Whaler
  3. Bayliner
  4. Mercury Marine
  5. Attwood
  6. Lund
  7. Crestliner
  8. Mastervolt
  9. MotorGuide
  10. Harris Pontoons
  11. Freedom Boat Club
  12. Princecraft
  13. Heyday
  14. Lowe
  15. Uttern
  16. Quicksilver
  17. CZone

These are just a few of the many brands that Brunswick owns. The company has a diverse portfolio that covers various segments of the boating industry, from luxury yachts to fishing boats and marine electronics.

CHECK PRICE on: Sea Ray, Boston Whaler, Bayliner, Mercury Marine, Attwood, Lund, Crestliner, Mastervolt, MotorGuide, Harris Pontoons, Freedom Boat Club, Princecraft, Heyday, Lowe, Uttern, Quicksilver, CZone

Quick Tips and Facts

  • Brunswick Corporation is a leading American corporation in the boating industry.
  • Brunswick owns a diverse portfolio of boating brands, including Sea Ray, Boston Whaler, Bayliner, Mercury Marine, and many more.
  • The company has a long history dating back to 1845 when it was founded as the Brunswick-Balke-Collender Company.
  • Brunswick’s headquarters is located in Mettawa, Illinois.
  • In 2021, Brunswick reported sales of US$5.8 billion.
  • Brunswick recently acquired Navico, a global leader in marine electronics and sensors, adding brands like Lowrance, Simrad, B&G, and C-MAP to its portfolio.

Background

Brunswick Corporation has a rich history that spans over 175 years. It was founded in 1845 by John Moses Brunswick in Cincinnati, Ohio. Initially, the company focused on manufacturing carriages and billiard tables, which quickly gained commercial success. Over the years, Brunswick expanded its product offerings to include a wide range of items, such as bowling equipment, sporting equipment, phonographs, refrigerators, and even military equipment.

In the 1980s, Brunswick made a significant move into the boating industry and became a major manufacturer of yachts and pleasure boats. The company acquired several well-known boat brands, including Bayliner, Boston Whaler, Maxum, Sea Ray, and Trophy. This expansion into the boating industry marked a new era for Brunswick and solidified its position as a key player in the marine industry.

1. Sea Ray

Sea Ray is one of the most recognized and respected brands in the boating industry. Known for its luxurious and high-performance boats, Sea Ray offers a wide range of models, including sport boats, cruisers, yachts, and sport yachts. Sea Ray boats are known for their innovative design, quality craftsmanship, and exceptional performance on the water.

CHECK PRICE on: Sea Ray

2. Boston Whaler

Boston Whaler is a legendary brand known for its unsinkable boats. The company pioneered the use of foam-filled construction, which makes their boats virtually unsinkable even when fully swamped. Boston Whaler offers a range of models, including center consoles, dual consoles, and express cruisers. Their boats are highly regarded for their durability, safety, and versatility.

CHECK PRICE on: Boston Whaler

3. Bayliner

Bayliner is a popular brand that offers affordable and versatile boats for recreational boating. Bayliner boats are known for their value, comfort, and ease of use. The company offers a wide range of models, including bowriders, deck boats, and cruisers. Bayliner boats are designed to provide a great boating experience for families and entry-level boaters.

CHECK PRICE on: Bayliner

4. Mercury Marine

Mercury Marine is a leading manufacturer of marine engines and propulsion systems. The company offers a comprehensive range of outboard, sterndrive, and inboard engines for various types of boats. Mercury Marine is known for its innovation, performance, and reliability. Their engines are widely used by boaters around the world.

CHECK PRICE on: Mercury Marine

5. Attwood

Attwood is a trusted brand that specializes in marine accessories and equipment. They offer a wide range of products, including boat seats, navigation lights, bilge pumps, fuel systems, and more. Attwood products are known for their quality, durability, and functionality. Whether you need to upgrade your boat or replace a worn-out part, Attwood has you covered.

CHECK PRICE on: Attwood

6. Lund

Lund is a well-known brand in the fishing boat industry. They specialize in manufacturing high-quality aluminum fishing boats that are designed for serious anglers. Lund boats are known for their durability, stability, and fishability. With features like spacious casting decks, ample storage, and advanced fishing technologies, Lund boats are a favorite among fishing enthusiasts.

CHECK PRICE on: Lund

7. Crestliner

Crestliner is another reputable brand that focuses on aluminum fishing boats. They offer a wide range of models, including bass boats, walleye boats, and multi-species boats. Crestliner boats are known for their durability, versatility, and exceptional performance on the water. Whether you’re a professional angler or a weekend warrior, Crestliner has a boat that suits your needs.

CHECK PRICE on: Crestliner

8. Mastervolt

Mastervolt is a leading brand in the marine electrical systems industry. They specialize in providing innovative and reliable power solutions for boats. Mastervolt offers a wide range of products, including batteries, chargers, inverters, solar panels, and monitoring systems. Their products are designed to enhance the boating experience and provide reliable power on the water.

CHECK PRICE on: Mastervolt

9. MotorGuide

MotorGuide is a trusted brand in the trolling motor industry. They offer a range of electric trolling motors that are designed to provide precise control and quiet operation. MotorGuide trolling motors are known for their durability, efficiency, and advanced features. Whether you’re fishing in freshwater or saltwater, MotorGuide has a trolling motor that meets your needs.

CHECK PRICE on: MotorGuide

10. Harris Pontoons

Harris Pontoons is a leading manufacturer of luxury pontoon boats. They offer a range of models that combine comfort, style, and performance. Harris Pontoons are known for their spacious layouts, premium amenities, and smooth ride. Whether you’re cruising with family and friends or enjoying water sports, Harris Pontoons provide a luxurious and enjoyable boating experience.

CHECK PRICE on: Harris Pontoons

11. Freedom Boat Club

Freedom Boat Club is the world’s largest and oldest boat club. It offers a unique membership program that allows members to access a fleet of boats without the hassles of boat ownership. Freedom Boat Club provides a convenient and cost-effective way to enjoy boating. With locations across the United States and Canada, members have the freedom to explore different boating destinations.

CHECK PRICE on: Freedom Boat Club

12. Princecraft

Princecraft is a Canadian brand that specializes in aluminum fishing boats and pontoons. They offer a wide range of models that are designed for fishing, cruising, and water sports. Princecraft boats are known for their durability, stability, and versatility. Whether you’re a serious angler or a recreational boater, Princecraft has a boat that suits your needs.

CHECK PRICE on: Princecraft

13. Heyday

Heyday is a relatively new brand in the boating industry that focuses on wake boats. They offer a range of models that are designed for wakeboarding and wakesurfing. Heyday boats are known for their affordability, performance, and innovative features. With their unique hull design and powerful engines, Heyday boats deliver an exceptional wakeboarding experience.

CHECK PRICE on: Heyday

14. Lowe

Lowe is a well-established brand that offers a wide range of aluminum boats. They have a diverse lineup of models, including fishing boats, pontoon boats, and jon boats. Lowe boats are known for their durability, versatility, and value. Whether you’re a fishing enthusiast or a recreational boater, Lowe has a boat that suits your needs.

CHECK PRICE on: Lowe

15. Uttern

Uttern is a European brand that specializes in fiberglass boats. They offer a range of models that are designed for cruising, fishing, and water sports. Uttern boats are known for their sleek design, quality craftsmanship, and excellent performance on the water. With their attention to detail and innovative features, Uttern boats provide a premium boating experience.

CHECK PRICE on: Uttern

16. Quicksilver

Quicksilver is a well-known brand that offers a wide range of boating products and accessories. They specialize in marine engines, propellers, inflatable boats, and marine electronics. Quicksilver products are known for their quality, reliability, and performance. Whether you need a new propeller or a portable inflatable boat, Quicksilver has the right product for you.

CHECK PRICE on: Quicksilver

17. CZone

CZone is a brand that specializes in digital switching and control systems for boats. They offer innovative solutions that simplify and enhance the electrical systems on board. CZone products allow boaters to control and monitor various functions, such as lighting, climate control, and entertainment systems, with ease. With CZone, boaters can enjoy a more convenient and efficient boating experience.

CHECK PRICE on: CZone

These are just a few of the many brands that Brunswick Corporation owns. The company’s extensive portfolio covers a wide range of boating segments, from luxury yachts to fishing boats and marine electronics. Brunswick’s commitment to innovation, quality, and customer satisfaction has made it a leader in the boating industry.

FAQ

a person sitting at a desk with a laptop and a coffee cup

What brands do Brunswick own?

Brunswick Corporation owns a diverse portfolio of boating brands. Some of the well-known brands under Brunswick’s umbrella include Sea Ray, Boston Whaler, Bayliner, Mercury Marine, Attwood, Lund, Crestliner, Mastervolt, MotorGuide, Harris Pontoons, Freedom Boat Club, Princecraft, Heyday, Lowe, Uttern, Quicksilver, and CZone, among many others. These brands cover various segments of the boating industry and offer a wide range of products and services.

Read more about “Who Owns Lund Boats? …”

What does Brunswick make?

Brunswick Corporation manufactures and markets a wide variety of products in the boating industry. Some of the products they make include:

  • Boats: Brunswick manufactures boats under various brand names, including Sea Ray, Boston Whaler, Bayliner, Lund, Crestliner, and more. These boats range from luxury yachts to fishing boats and pontoon boats.

  • Marine Engines: Brunswick’s Mercury Marine division is a leading manufacturer of marine engines and propulsion systems. They offer outboard, sterndrive, and inboard engines for various types of boats.

  • Marine Accessories: Brunswick owns brands like Attwood and Quicksilver, which specialize in marine accessories and equipment. These brands offer a wide range of products, including boat seats, navigation lights, bilge pumps, propellers, and more.

  • Marine Electronics: Brunswick recently acquired Navico, a global leader in marine electronics and sensors. Navico’s brands, including Lowrance, Simrad, B&G, and C-MAP, are now part of Brunswick’s portfolio.

  • Boat Clubs: Brunswick owns Freedom Boat Club, the world’s largest and oldest boat club. Freedom Boat Club offers a membership program that allows members to access a fleet of boats without the hassles of boat ownership.

These are just a few examples of the products that Brunswick Corporation makes. The company’s diverse product portfolio covers various aspects of the boating industry.

Who is the largest boat manufacturer in the world?

Brunswick Corporation is considered the largest boat manufacturer in the world. With its extensive portfolio of boating brands, including Sea Ray, Boston Whaler, Bayliner, and more, Brunswick has a significant presence in the global boating industry. The company’s boats are sold and enjoyed by boaters around the world, making Brunswick a leader in the industry.

Read more about “What is the biggest boAt company? …”

What are the divisions of Brunswick Corporation?

Brunswick Corporation has several divisions that operate within the boating industry. Some of the key divisions include:

  • Boat Group: This division focuses on designing, manufacturing, and marketing a wide range of boats under various brand names, including Sea Ray, Boston Whaler, Bayliner, Lund, Crestliner, and more.

  • Engine Group: The Engine Group is responsible for manufacturing and marketing marine engines and propulsion systems. Mercury Marine, a division of Brunswick, is a leading brand in this segment.

  • Parts & Accessories: Brunswick’s Parts & Accessories division includes brands like Attwood, Quicksilver, and MotorGuide. These brands specialize in manufacturing and marketing marine accessories and equipment.

  • Advanced Systems Group (ASG): ASG is a division that focuses on developing and integrating advanced technologies into Brunswick’s products. This division plays a crucial role in driving innovation and enhancing the boating experience.

These divisions work together to ensure that Brunswick Corporation remains at the forefront of the boating industry, delivering high-quality products and services to boaters worldwide.

Conclusion

Brunswick Corporation is a powerhouse in the boating industry, owning a diverse portfolio of boating brands. From luxury yachts to fishing boats and marine electronics, Brunswick’s brands cover various segments of the boating market. The company’s commitment to innovation, quality, and customer satisfaction has made it a leader in the industry.

If you’re in the market for a new boat or marine accessories, consider exploring the brands owned by Brunswick Corporation. Whether you’re looking for a luxurious Sea Ray yacht, a versatile Boston Whaler, or reliable Mercury Marine engines, Brunswick’s brands offer a wide range of options to suit your boating needs.

For more information about Brunswick Corporation and its brands, check out the following links:

Remember, when it comes to boating, Brunswick Corporation has you covered!

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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